With the University of Utah’s new conference affiliation in the Pac-12, it’s time to unite Salt Lake City as we begin competing with some of the greatest cities and Universities in the western United States. We are now all red. It’s Salt Lake City, Home of the Utes, versus Seattle, Portland, Phoenix, Denver, Los Angeles, and San Francisco.

Utah Athletics, the Downtown Alliance, the Mayor’s Office, the Utah Sports Commission, EDCUtah, and Visit Salt Lake are joining forces to create The Red Movement.The Red Movementis designed to encourage community involvement from local businesses, fans, and families in a variety of different events.The Red Movementwill create a stronger sense of community pride, a college town feel, and showcase Salt Lake City to our guests from the west.